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Web Site Submission
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Marketing PowerTip - Search Engine Submissions
You've probably heard about "gateway" pages, but have you ever heard the term "hallway" page? Simply put, a "hallway" page is like a "Table of Contents" or "Site Map" with a twist. The "hallway" page contains a link to every page on your site with a brief description of each link. It should be placed in your root directory with a link to it from your home page.
Why have a "hallway" page??
To make sure the search engines can find each page on your site.
Don't the search enging spiders do this anyway?
Yes ... and no.
Some search engines have very good crawlers and given time they will index your entire web site... IF the search engine spider can find it's way to each page. Pages that have no incoming links very likely won't get indexed without manual submission. Your "hallway" page solves this problem and helps the spiders index your full web site. This may not be important for smaller sites, but for those of you (like us) with much larger sites, it could take forever for us to "deep submit" all our pages. The "hallway" page helps eliminate a lot of our manual submission work.
Once you've built your "hallway" page, you need only submit your home page to the following:
Their spiders and web crawlers should do the rest (although we hear AltaVista may "skip" some pages it can't find).
- Fast / Alltheweb
The Inktomi search engine which powers lots of sites like MSN may find some pages on it's own, but it needs to find links to those pages from a different domain name AND from your site. Without the offsite links it will likely ignore your subpages.
The following search engines aren't so great about indexing and finding pages on their own:
- Lycos (T-Rex spider for non-US sites)
- Direct Hit / Ask Jeeves
- Northern Light
You will probably have to submit each web page on your site individually to them. (This is where powerful submission software or a GOOD web site submission service can really pay for itself!)
Hope this helps!
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