---

The new book "Winning the Affiliate Game" by affiliate programs consultant Declan Dunn will have a profound effect on marketing on the Internet, I believe.

Declan believes that the promise of affiliate programs is not in the sale of products, but in building up your network. Teaching people how to do that is one of his goals. Now the teacher is discovering that he is also learning things from the keen netpreneurs he is teaching . . .

~AssociatePrograms.Com~

---

To market your latest book, "Winning the Affiliate Game", you have chosen to use a two-tier commission structure, automatically approving everyone who applies to join. What have you found to be the advantages and disadvantages of such a system?

---

Declan: I find absolutely no disadvantages to this system. Let me share why. I believe the Internet can empower small businesses to succeed. In my 13 years of business, I have never seen anything so powerful and easy to use as affiliate programs.

For an industry in its infancy, many affiliate programs are showing arrogance. Big companies sign up thousands of affiliates and really don't care if they do anything at all! The waste is incredible and to me, undermines the democratic power of e-commerce.

My mission is to create Active Affiliates, who build their own long-term business through their own network. If each affiliate would simply target 250 to 500 sites that they work closely with, the economic power is exponential . . . because out of those sites, it is likely that a small percentage will yield results.

That small percentage can be the difference between life and death for a small business online. This is one of the primary reasons I demanded a two-tier system. I want the small affiliates, as well as the big ones, to benefit and build their own networks.

Of course I receive numerous e-mails with confusion on how to place links, how to get going, and trying to make sense of this brave, new Internet. To me, that is part of the joy, not a burden.

It really is a state of mind; the minute you think your affiliates, and your customers, are a burden, you should give it up. If I can help just one person make a difference in their lives, generate a bit more money, or even more importantly, a bit more time to do the things they like, that makes it worth while.

This system is designed to help people help themselves . . . to learn, adapt, and be amazed. Instead of signing up and leaving them alone, I try to send training. Like any teacher, I try to show the beginner how to set realistic goals and test them, in a market that offers little if any start up cost.

If my purpose was to just sell books, I would limit my membership. But by opening it up, I've tapped into people who are working hard to take advantage of what the Internet offers. My background in training shows me that anyone, given a bit of encouragement and guidance, can improve.

I have a passion for empowering people to succeed. Two-tier programs are really where affiliate networks build long-term businesses.

In the affiliate industry today, people are getting rejected daily. Even when they sign up for a program, they rarely if ever hear from that network again. A token ezine a month later is often the best effort.

Signing up thousands of affiliates is not a burden to me; if it is, you shouldn't be in this business. The chance to help someone realize their goals, whether it is just breaking even, making a side income, or hitting the jackpot with carefully selected programs, is simply amazing.

A two-tier program is one of the most realistic ways for someone to start building their own network, within the bigger, more powerful affiliate programs.

For me, the advantage of a two-tier system is that I can help people learn, and earn. I remember and still believe in the dream of the Internet. I've seen people who didn't even have a computer at first generate tremendous results.

My two-tier system is a belief in that spirit, and something that brings me joy far beyond anything money can deliver . . . Two-tier systems are the real opportunity for affiliates, because they allow them to form their own networks, their own relationships, their own foundations. Being part of this is incredible fun.

---

Continued, Click Here...

---