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Interview with Declan Dunn (continued)...


What percentage of webmasters are achieving sales? Is the old 80/20 rule applying?


First, from what I have seen of affiliate programs, the 97/3 rule applies; only about 3% generate anything. And that's sad, in fact you are lucky if 50% of your affiliates even post one ad on their site! Really, how many times have you seen a network with thousands of affiliates, and only 10 making any sales? Remember that this is our initial test, and in that we have 15% of our initial affiliates who will receive a check.

From what I've seen, that is a huge percentage, and much of it comes from the second tier. My goal is to keep training and honing that, and working closely with my ActiveAffiliates who generate significant traffic and sales.

For those who are not, we have patience and will keep encouraging them. Most entrepreneurs either quit too early or stay too long with an idea. The key is to keep your goals realistic, and to check your progress each month.

Again, some people may take months to make a sale, but I'm willing to work with them. That is how much I believe in what we are doing here . . . I have no illusions that I can change the nature of people or affiliate networks, but I will do my best to support my part of it . . . and encourage people to succeed, no matter what they are doing.


How large is the potential market? How many copies do you think will be sold?


The potential market is any web site who wants to offer affiliate products from their site, or in addition to what they already offer. It is virtually limitless; in fact, the biggest problem with affiliate networks is that people don't really know about them. The lack of understanding is incredible!

We're here to inform, educate, and spread the word. I see this book as showing people what is going on, referring to the excellent sites that can help them learn more like yours, and starting from the bottom up, from the thousands of web sites out there that do not understand how to convert web visitors to sales.

My goal for copies is simple, and a dream; I'd like to share the empowering message of this book with anyone who has a web site. My somewhat lofty goal is the reach that Cory Rudl's book, "Car Secrets", achieved; perhaps not that volume, but I'd like to see this get 10,000 to 20,000 copies out there.

The best part of this goal is, even if I don't reach it, the more people I teach, the more comes back to me. I really believe in the abundance of the Internet and the success of this book is dependent on our two-tier program, on our affiliates.

I have a passion for teaching; where else could I find so many amazing, energetic learners, who teach me as well?


Continued, Click Here...


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